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Size and Nature of the Social Casino Gaming Market
It's unsurprising that leading social casino game developers are amongst the top 100 grossing apps in the Apple App Store and Google Play Store considering how popular 'play for fun' casino games have become. Despite offering purely for fun games, these apps attract players who are more interested in the social and entertainment element of playing these games, than winning actual money.
Where real money instant play HTML5-powered real money casino operators generate money via depositing players, social casinos generate money via in-app purchases. In fact, according to an UK Interactive Gambling study (2014), 67.84% of all UK social casino players use in-app purchases. Here are more interesting stats revealed by the Investigation of Social Casino Gaming in the UK (2014): Posh casino com.
Demographic of UK Gamblers*
| Gender | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Male | 61.9% | 51% |
| Female | 38.1% | 49% |
| Age | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| 18 to 19 | 3.3% | 1.4% |
| 20 to 24 | 10% | 2.8% |
| 25 to 29 | 7% | 3.2% |
| 30 to 34 | 8.5% | 4.5% |
| 35 to 39 | 13% | 8.6% |
| 40 to 44 | 12.2% | 8.4% |
| 45 to 49 | 13% | 9.4% |
| 50 to 54 | 8.1% | 10.2% |
| 55 to 59 | 8.9% | 11.7% |
| 60 to 64 | 7.8% | 10.7% |
| 65 and older | 8.1% | 29% |
| Work Status | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Work full time | 45.9% | 33.5% |
| Work part time | 16.7% | 18.5% |
| Self-employed | 5.6% | 8.5% |
| Unemployed and looking for work | 4.8% | 2.1% |
| Full-time student | 3.3% | 2% |
| Full-time home duties | 3% | 4.3% |
| Retired | 12.6% | 28.2% |
| Sick or disability pension | 5.2% | 1.9% |
| Other | 3% | 1% |
| Born in the UK | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Yes | 87.8% | 78.3% |
| Home Internet Access | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Yes | 97.8% | 86.8% |
| Gender | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Male | 61.9% | 51% |
| Female | 38.1% | 49% |
| Age | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| 18 to 19 | 3.3% | 1.4% |
| 20 to 24 | 10% | 2.8% |
| 25 to 29 | 7% | 3.2% |
| 30 to 34 | 8.5% | 4.5% |
| 35 to 39 | 13% | 8.6% |
| 40 to 44 | 12.2% | 8.4% |
| 45 to 49 | 13% | 9.4% |
| 50 to 54 | 8.1% | 10.2% |
| 55 to 59 | 8.9% | 11.7% |
| 60 to 64 | 7.8% | 10.7% |
| 65 and older | 8.1% | 29% |
| Work Status | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Work full time | 45.9% | 33.5% |
| Work part time | 16.7% | 18.5% |
| Self-employed | 5.6% | 8.5% |
| Unemployed and looking for work | 4.8% | 2.1% |
| Full-time student | 3.3% | 2% |
| Full-time home duties | 3% | 4.3% |
| Retired | 12.6% | 28.2% |
| Sick or disability pension | 5.2% | 1.9% |
| Other | 3% | 1% |
| Born in the UK | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Yes | 87.8% | 78.3% |
| Home Internet Access | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Yes | 97.8% | 86.8% |
Size and Nature of the Social Casino Gaming Market
It's unsurprising that leading social casino game developers are amongst the top 100 grossing apps in the Apple App Store and Google Play Store considering how popular 'play for fun' casino games have become. Despite offering purely for fun games, these apps attract players who are more interested in the social and entertainment element of playing these games, than winning actual money.
Top Social Casino Apps
Where real money instant play HTML5-powered real money casino operators generate money via depositing players, social casinos generate money via in-app purchases. In fact, according to an UK Interactive Gambling study (2014), 67.84% of all UK social casino players use in-app purchases. Here are more interesting stats revealed by the Investigation of Social Casino Gaming in the UK (2014):
Demographic of UK Gamblers*
| Gender | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Male | 61.9% | 51% |
| Female | 38.1% | 49% |
| Age | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| 18 to 19 | 3.3% | 1.4% |
| 20 to 24 | 10% | 2.8% |
| 25 to 29 | 7% | 3.2% |
| 30 to 34 | 8.5% | 4.5% |
| 35 to 39 | 13% | 8.6% |
| 40 to 44 | 12.2% | 8.4% |
| 45 to 49 | 13% | 9.4% |
| 50 to 54 | 8.1% | 10.2% |
| 55 to 59 | 8.9% | 11.7% |
| 60 to 64 | 7.8% | 10.7% |
| 65 and older | 8.1% | 29% |
| Work Status | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Work full time | 45.9% | 33.5% |
| Work part time | 16.7% | 18.5% |
| Self-employed | 5.6% | 8.5% |
| Unemployed and looking for work | 4.8% | 2.1% |
| Full-time student | 3.3% | 2% |
| Full-time home duties | 3% | 4.3% |
| Retired | 12.6% | 28.2% |
| Sick or disability pension | 5.2% | 1.9% |
| Other | 3% | 1% |
| Born in the UK | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Yes | 87.8% | 78.3% |
Top Social Casino Apps
| Home Internet Access | Social Casino Gamers | Real Money Casino Gamers |
|---|---|---|
| Yes | 97.8% | 86.8% |
